With the holiday season fast approaching retailers are depending on this quarter to jack up their balance sheets and make up for this terrible year. However, consumers this Christmas are becoming more and more price sensitive leaving retailers in an ever more despirate state. This is partially due to the economy, but it also has a lot to do with e-tailers aggressive price and promotion strategies in an attempt to drive sales and move consumers away from the busy malls. They are doing this by offering discounts on orders once you reach a specific price level, offering free shipping, and express shipping so it can get there in time should you order it late. As a consumer myself, I like the idea of shopping online for Christmas presents, this is because I hate malls and parking lots. So if an e-tailer is willing to provide me with a comparable price to a similar product offered by a brick and mortar store then I'm all for it. At this point in the game, I'm all about convenience, not security, PayPal's got my back.
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